First Magazine

FIRST magazine #2-2016

First Hotel Magazine

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You'll fi nd the best price at Hotel hospitality has undergone a major transformation in recent years. The other day, a former CEO of one of our competitor chains told me of how at his family hotel in Switzerland a few decades ago they used to charge extra for a room that included a WC and shower. Today, many hotels still charge a supplement for WiFi. But to modern travellers, internet access is almost as important as running water. Rooms have also changed in many ways. Gone are the big clunky desks that were once fi xtures of classic hotel rooms. These has often been replaced by smaller, more effi cient work desk with just enough space for a laptop and your documents. The modern business travellers opinion, the most important is not a big desk, but to ensure that your bedside table has the electrical sockets you need for your phone, tablet and laptop. That's what most business travellers require of a modern hotel room today. The way travellers book hotel rooms has also undergone innovation. There is little doubt that the major hotel chains were caught off-guard when internet booking changed the game. This created a market for third-party search engines that offer easy and user-friendly booking. So why should you as a traveller book your room from our corporate website There are two great reasons. First of all, we guarantee that you enjoy the best deal. If you can fi nd a cheaper rate for the same service anywhere else, we will reimburse 25 percent of the total cost of your stay (check our terms at Secondly, as a member of our First Member loyalty program you will be awarded bonus points for your book- ings that you can redeem for reward stays and other services. Booking directly via makes perfect sense. You save money – and we stay competitive, allowing us to offer an even better hospitality experience the next time you stay at First Hotels. Kind regards, Erlend Ellingsen Director of Communications Flying Elephant and First Hotels 9

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