First Magazine

FIRST magazine #1-2016

First Hotel Magazine

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Page 6 of 83

Dear guest, Our guiding goal at First Hotels is to keep growing and expanding in all our markets – a goal that is being achieved in each and every respect. As of early April, our portfolio has reached almost 100 hotels in Sweden, Norway, Denmark, Iceland and Spain. Further expansion is being secured by our unwavering commitment to handpicking hotels that offer unique guest experi- ence and comfort. This dedication ensures that you, dear guest, will have even more hotels to choose from, whether travelling on business or for leisure. We are also dedicated to offering all our guests the advantage of industry-leading innovation, including one of the best loyalty programs on the market. Please visit page 72 for further information on our First Member service. As we expand into new markets, we have also started to upgrade our website. Read more about our many new destinations on pages 24 and 48. With this premier issue of First Hotels Magazine, we offer our guests inspiring feature articles and information on our many destinations. We also offer news from our own world, which in this issue includes presentations of some of our new major investments in Spain. We guide our readers through the amazing city of Madrid and portray one of our new hotels still under construction – First Hotel Arlanda Airport, which as the name indicates is conveniently locat- ed close to Stockholm's Arlanda Airport. And we offer further travel information on inspiring events and activities throughout the summer in the Scandinavian capitals of Stockholm, Oslo and Copenhagen. If you have any comments about our new magazine or ideas for upcoming editions, we would be truly grateful to hear from you at [email protected] Kind regards, Erlend Ellingsen Director of Communications Flying Elephant and First Hotels 7

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