First Magazine

FIRST magazine #1-2016

First Hotel Magazine

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Page 28 of 83

In 2015, First Hotels signed on 14 new properties in Scandinavia, 13 of which are located in Sweden and one in Norway. Adding to this, we open-ed our fi rst hotel outside Scandinavia, First Hotel Aldain Reykjavik,Iceland. CONTINUED EXPANSION Our goal is to keep expanding in all three Scandinavian countries. Early this year,we opened new hotels in Kristiansand in Norway and Jönköping in Sweden.Naturally,we would like to offer quality accommodation at all of your preferred destinations in Scandinavia, whether you are travelling on business or for pleasure. As of March 2016, there are First Hotels in 45 cities in Scandinavia, and there will be more before the year's end.But even more important than sustaining rapid growth is our dedication to selecting the right hotels for our chain. Our goal at First Hotels is not to become the biggest chain in Scandinavia, but to excel in areas such as offering a welcoming, home-like experience and to being uniquely ac-commodating.This is why we want you second home to be First. IBERIAN CONQUEST For some time, we have nurtured a dream of bringing the Flying Elephant logo to hotels outside of the Nordic countries, and after some research we found the perfect partner in Spain.Petit Palace offers 32 centrally located quality hotels in six of the largest Spanish cities. We feel Petit Palace and First Hotels are a good match. And our hope is that more Scandinavians discover this unique Spanish hotel chain. YOUR SECOND HOME IS FIRST First Hotels is one of the fastest growing hotel chains in the Nordic region. Essential to our success is a dedication to providing the best guest experience, offering a personal touch every time you stay at First Hotels, also while we expand greatly. 29

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